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 Building Brand Preference Through Aerosol Packaging Innovations

Building Brand Preference Through Aerosol Packaging Innovations

George Buckland
July 31, 2019
No Comments
While the majority of shopping decisions are based heavily on individual preference, when it comes to personal care products, purchases tend to be even more intimate choices.
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Going Green: Three Myths About Eco-Friendly Packaging

Going Green: Three Myths About Eco-Friendly Packaging

Michael Mapes
July 16, 2019
No Comments

It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.


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Mitigating Risk Through Research

Mitigating Risk Through Research

How consumer perceptions of packaging can influence your product’s success.
Andrew Livermore
July 10, 2019
No Comments
Consumer embrace of a new brand begins before they ever try the product. If the packaging is a turnoff, they may never get to what’s inside.
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Beauty Branding: New Generation, New Perspective

Beauty Branding: New Generation, New Perspective

July 2, 2019
No Comments
The universal language of marketing is continuously evolving. From field selling to market planning, today we see the dominance of the consumer creating meaningful content and experience for them.
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Mushroom Producer Switches to Tray Sealing
Case Study

Mushroom Producer Switches to Tray Sealing

June 13, 2019
No Comments

Renowned Dutch company Agarica bv, which has been passionate about mushrooms for over 50 years, has switched to tray sealing based on SEALPAC equipment. 


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Automate for Accident Reduction

Automate for Accident Reduction

May 31, 2019
No Comments

Could you afford to lose 31.2 million working days? According to The Labor Force Survey, this figure illustrates the volume of unplanned worker absence due to non-fatal workplace injuries. Industry leader in apparel distribution, Ralawise, believes automation could be the solution.


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Tips for Certification Under Amazon’s Packaging Guidelines

Tips for Certification Under Amazon’s Packaging Guidelines

4 best practices for minimal, sustainable e-commerce packaging
Aaron Sass
May 17, 2019
One Comment

In the end, not everything ends up where it should with an online shipment, and there is a lot of waste involved. It’s also a problem Amazon is aware of, and is seeking to rectify by pushing its vendors to use recyclable packaging materials certified under Amazon’s Frustration-Free Packaging program.


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5 Common Mistakes Beer Brands Make in Pack Design

5 Common Mistakes Beer Brands Make in Pack Design

Troy Wade
May 9, 2019
No Comments

With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.


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4 Marketing Elements You Can Sneak into Your Packaging

4 Marketing Elements You Can Sneak into Your Packaging

Jake Rheude
May 7, 2019
No Comments

Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.


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Rovema president talks pouch packaging and machinery

Can Your Equipment Stand Up to Stand-Up Pouches?

John panaseny w rovema
John Panaseny
April 24, 2019
No Comments

Any trip to the supermarket reveals the latest trend in flexible packaging: stand-up pouches. Aisles are swelling with SUPs as big brands like M&M/Mars, Hershey, Kellogg’s and General Mills switch from lay-flat bags or bag-in-box to stand-up pouches.


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