How much differentiation and innovation can you really add to a cardboard box and a few ounces of Styrofoam peanuts? This existential question makes up the foundation of the packager's dilemma.
The key to anti-counterfeiting is to prevent false goods from entering the legitimate supply chain. The good news is that you can protect your brand. Starting with your raw materials suppliers, through manufacturing, packaging and onto distribution intermediaries, you can track and trace goods safely right to the customer.What’s the key to fortifying the legitimate supply chain to protect it from unauthorized goods entering your normal channels of trade? I believe it's a combination of these three strategies.
With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India.
Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.
A survey released by sustainability specialists Empauer and BtoB communications firm, Adduco Communications, reveals how global packaging industry professionals feel about sustainability, and raises questions about the industry’s preparedness to both implement and measure sustainability practices now and in the future.
Richard Cope, senior trend consultant at Mintel, was in Prague in April to give the keynote at Let’s Paper The World 2018, the first European shopping bag summit. In an interview with the Mondi Newsroom, Cope expanded on insights he shared with the summit’s participants.
Folding boxboard (FBB) innovation is changing the global standard. As this on-the-rise packaging technology continues to become more prevalent globally and in the North American market, printers must be aware of both why the market is on the up and up, and how they can best adapt to this technology to give their package printing customers the end-results they desire.
Dairies and cheesemakers often choose rigid containers to set products apart from the competition and meet sustainability targets. And new rigid container offerings can help dairy processors enhance shelf impact, sustainability and convenience.
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