Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
As companies approach year end, many department heads start to question how they will set up for success in the upcoming year. Many companies start thinking about how to proactively plan for potential challenges ranging from insufficient resources during periods of heavy work volume or what additional resources could be leveraged to meet tight deadlines. By starting to consider how to best avoid these obstacles, organizations avoid missing launch dates, errors due to rushing and are able to complete projects without disruption.
Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
At 92 million strong, the millennial generation is the largest in U.S. history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
Shipping major manufacturing equipment around the globe is no simple task, requiring significant logistics planning and coordination between manufacturers and suppliers. For Mayfran International, a Cleveland-based leader in scrap and material handling solutions, delivering its conveyor systems to customers in the same quality condition in which they left the manufacturing floor is a top priority.
Flexible packaging continues its rise. Delve deeper into the reasons why in this issue. We also explain the latest buzzword in food packaging as well as why counting may make more cents for you than weighing. (See what we did there?)