Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market. 

As companies approach year end, many department heads start to question how they will set up for success in the upcoming year. Many companies start thinking about how to proactively plan for potential challenges ranging from insufficient resources during periods of heavy work volume or what additional resources could be leveraged to meet tight deadlines. By starting to consider how to best avoid these obstacles, organizations avoid missing launch dates, errors due to rushing and are able to complete projects without disruption.  

Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company. 

At 92 million strong, the millennial generation is the largest in U.S. history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.  

Shipping major manufacturing equipment around the globe is no simple task, requiring significant logistics planning and coordination between manufacturers and suppliers. For Mayfran International, a Cleveland-based leader in scrap and material handling solutions, delivering its conveyor systems to customers in the same quality condition in which they left the manufacturing floor is a top priority. 

The confectionery recognized that in a competitive market, to maintain their excellent relationships with retailers, the site needed to secure the factory by proactively investing in automation.

Household packaging is going green, that's true, but there are more trends that are emerging. Special effects printing and new ways to package home fragrance are just a few trends...

Shrink sleeve packaging is on the rise, primarily in the beverage industry, though it has also seen an increase in use in tamper-resistant packaging applications. 

Package theft is steadily on the rise in the United States as more and more consumers shift to do more of their shopping online. 

Over the last 10 years there have been multiple changes to the laws surrounding cigarettes and smoking.