wRist-Drink, designed, developed and marketed by strategic partner Wrist Drink Ltd, is a 330ml container that fits on the users’ wrist and may be used for energy drinks, soft drinks or plain water.
Mountain Dew’s Taco Bell original flavor, Baja Blast, pours into cans and bottles
May 28, 2014
While Mountain Dew Baja Blast is always available at Taco Bell, consumers will have to move fast to buy it at retail, as the fan-favorite will head back to Taco Bell exclusively at the end of the summer or when supplies run out.
Consumer wants and needs are affecting packaging innovation more than ever. In a culture of social media where we can hear customer feedback (wanted or not) via facebook, twitter, email, Linkedin and more, CPGs are bombarded with what the consumers want.
Big Wood Brewery packages its beer in cans because they provide complete protection from light that helps preserve freshness, are light-weight and deliver durability and portability that are particularly useful for outdoor endeavours.