Batch Organics has been brought to life through a new name, logo, color palette, brand typography, visual identity and tone of voice. Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’.
evian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one.
The Coca-Cola Company is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable.
The introduction of new business models and greater vertical integration will help transform the packaging market, according to the latest exclusive strategic research from Smithers Pira.
The year 2017 saw a number of developments in products and changes in consumer attitudes that prompted the design of inventive packaging designed to meet emerging needs.
BillerudKorsnäs, a leading Swedish manufacturer of packaging materials, has opened a regional facility in the Chicago area. Combined with current offices in Portland, Ore. and Miami, Fla., the new location represents a significant expansion of customer service, support and supply capabilities in the North American market.
Three industry trends are providing incentives for innovation and are creating new opportunities and threats for players in the global protective transit packaging business. Protective transit packaging products and systems are vital components in the global $32.2 trillion (2016) commerce in manufactured goods.
With the majority of global consumers already recycling, demand for environmentally friendly packaging will increase further in response to heightened publicity around plastics ending up in the ocean, according to GlobalData, a leading data and analytics company.
New innovations in reusable transport packaging such as pallets, bins, containers and totes will be on display in the Reusable Packaging Pavilion at PACK EXPO East (April 16-18; Pennsylvania Convention Center, Philadelphia). The pavilion is a result of the partnership between the Reusable Packaging Association (RPA) and PMMI, The Association for Packaging and Processing Technologies.
People will soon see the How2Recycle label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. The company will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner and Ajax dish liquid.
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