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Home » Topics » New Packages Stories

New Packages Stories
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Classic holiday candy launches mini version

PEEPS celebrates every day with introduction of PEEPS MINIS
July 2, 2014
Printed on a silver metallic substrate with a vibrant color palette that pops on shelf, the PEEPS MINIS package is eye-catching, colorful and appealing to consumers of all ages.
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Industry-first shelf-stable egg breakfasts launch

June 26, 2014
Although 84% of Americans believe that eating breakfast is an essential part of their morning routine, 56% skip it several times a week or more.
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Pops pack in palatable peels

Willy Wonk launches Peel-a-Pops
June 25, 2014
The dessert pops look like and peel like bananas, but in true WONKA form, the peels are deliciously edible. Now available in freezer aisles nationwide, the dessert pops are available in two srcrummdiddlyumptious flavors, Vanilla Banana and Vanilla Grape.
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Hard lemonade launches eight-ounce cans

Three beverages available in 12-packs of Sleek Cans from Rexam
June 24, 2014
Mike’s Hard Lemonade Co. has expanded its packaging mix to include 8-ounce cans.
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Commemorative can celebrates 75th anniversary

OLD BAY unveils "The Can that Connects Us"
June 20, 2014
OLD BAY fans old and new are invited to join OLD BAY for a summer filled with new products, an interactive mosaic compiled from fan-submitted pictures and more.
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Food brand reinvents yogurt smoothie line

Alpina enhances formulation, packaging, and adds new flavors
June 19, 2014
Living a healthy lifestyle doesn't mean giving up delicious food. As Americans continue to find new ways to improve their health, consumer demand for figure-friendly, on-the-go snacks is exploding.
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Beer launches in 16-ounce cans

Griffin Claw Brewing Co. launches four core brands in Rexam cans
June 18, 2014
Griffin Claw chose cans for its beers because of the many advantages they deliver.
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hellmann's mayonnaise

Unilever unveils new packaging range design for Hellmann's Mayonnaise

Blue ribbon motif pays homage to original New York City Deli.
June 12, 2014

The hugely popular Unilever brand, Hellmann’s Mayonnaise, chose International brand design agency Design Bridge to update the brand in order to reiterate the product's category-leading position, and to emphasize its superior quality and taste to consumers. 


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Co-branded yogurt pouch for babies and kids comes to refrigerated aisle

Stonyfield And Happy Family introduce YoBaby, YoTots and YoKids
June 11, 2014
This is the first co-branded collaboration of this type for both brands, marrying the leader in organic yogurt with a leader in organic baby food.
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Layered packaged meals launch in supermarkets

Sandridge anticipates Layered Selections to re-define consumer perception of fresh prepared foods
June 5, 2014
The company plans to win over the food savvy, yet time-starved consumer who demands fresh, minimally processed, hand-made quality food, but does not have the time to shop for individual ingredients and prepare them.
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