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The agency redefined the brand’s packaging, bringing a new, optimistic design approach and allowing consumers to better connect with the radically good impact they have when purchasing Newman’s Own products.
In October, Saint James Tea expanded its line of organic, ready-to-drink teas with a refreshing new flavor: Blood Orange & Hibiscus Organic Black Tea. Not only is the new flavor the brand’s first non-green flavor, the flavored black tea also is the company’s first zero-calorie beverage, which brings a healthier ready-to-drink (RTD) black tea option to store shelves, the Miami-based company says.