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Home » Topics » New Packages Stories

New Packages Stories
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WD-40 Specialty Line Gets Redesigned for Easy Recognition

WD-40 Specialty Line Gets Redesigned for Easy Recognition

September 30, 2020
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The WD-40 Specialist ® line (launched in 2011) of professional-grade lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, has an opportunity to be identified on the shelves faster by end users wiith new packaging.


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Magnum Ice Cream Tubs Created with Recycled Polypropylene

Magnum Ice Cream Tubs Created with Recycled Polypropylene

September 24, 2020
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Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic. 


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Nesquik Redesign Updated for Broader Audience

Nesquik Redesign Updated for Broader Audience

September 14, 2020
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Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.


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Lipstick Packaging Designed with Rolling Stones Look

Lipstick Packaging Designed with Rolling Stones Look

September 2, 2020
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PAC Worldwide’s new packaging for LiveGlam’s “Kiss Me” collection of lippies. Each lipstick arrives in a sleek poly bubble mailer featuring a luscious pair of red lips whose seductive shine leaps off the brand’s signature all-black matte background. 


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Cheez-It and House Wine Offer the Perfect Pairing

Cheez-It and House Wine Offer the Perfect Pairing

August 28, 2020
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Made with 100% real cheese, Cheez-It White Cheddar crackers pair perfectly with the crisp, refreshing flavor of House Wine rosé — all in one convenient package.
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Nestlé Pure Life Launches Fruity Water for Kids

Nestlé Pure Life Launches Fruity Water for Kids

August 24, 2020
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New fruit-flavored water collection gives both kids and their parents more reasons to choose water, with a light taste, zero sugar, calories and sweeteners and a paper straw. 


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Take Home the Gold with New Kit Kat Packaging for the Olympics

Take Home the Gold with New Kit Kat Packaging for the Olympics

August 19, 2020
One Comment

A limited-edition Kit Kat flavor inspired by the motivation of Olympic gold, combined with a souvenir package that honors one of Japan’s most stunning geological sites, is giving consumers a reason to be excited about the 2021 Summer Olympics in Tokyo.


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STARBURST Goes All Pink Permanently

STARBURST Goes All Pink Permanently

August 11, 2020
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STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.


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Victorialand Beauty Debuts Packaging with Raised Universal Symbols for the Visually Impaired

Victorialand Beauty Debuts Packaging with Raised Universal Symbols for the Visually Impaired

July 30, 2020
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Victorialand Beauty, an indie all-natural skincare company, launches The CyR.U.S.™ System of Raised Universal Symbols, a tactile recognition system comprised of a set of raised trademarked symbols to make its packaging more accessible with a simple touch.


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New Branding for Handsome Brook Farms Reveals Company Values

New Branding for Handsome Brook Farms Reveals Company Values

July 24, 2020
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Handsome Brook Farms introduces a new carton design now on grocery shelves nationally. The packaging nods to Handsome Brook Farms’ belief that the future of animal and land husbandry is bright, with the vibrant colors reflective of the green pastures, blue skies and bright yellow sunshine of a new tomorrow.  


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