Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.
Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. Living true to the progressive vision of Founder, John Cadbury, the new identity celebrates the brand’s inherent goodness and generous spirit with a distinctive and modern twist.
Fire Department Coffee has revealed a bold, new look for its signature Spirit Infused Coffee. The veteran and firefighter owned coffee company launched its signature line of Bourbon, Rum, Tequila and Irish Whiskey infused coffees in 2016.
Lay's® Poppables™ launches limited-edition bags featuring five characters from upcoming "Trolls World Tour" film and bags also feature on-pack code as part of sweepstakes in which fans can win free pair of movie tickets.
Dalston’s Soda worked with B&B studio to design outer boxes for shipping that reinforce its ‘soda with soul’ brand positioning. The delivery boxes help create further brand love from existing online buyers, while introducing new consumers to the brand’s values and personality.
Sun-Maid, the whole fruit snack brand, is unveiling a new look and feel through its packaging to reflect simplicity and transparency. Sun-Maid's iconography has been one of the most recognizable brand visuals for the last 100+ years with its bright sun and Sun-Maid girl.
Sol cerveza unveils a new design for packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity.
NadaMoo!, a plant-based ice cream brand has switched to Evergreen Packaging's Sentinel™ Fully Renewable Ice Cream Board. The coconut milk dairy-free frozen dessert will begin using the eco-friendly, paper-based packaging made with a renewable coating derived from sugarcane.
GT's Living Foods, a popular Kombucha brand in the U.S., celebrates its 25th anniversary this year and in honor of the brand’s history and the ancient tradition of Kombucha, it will introduce Sacred Life, a special and limited-edition Kombucha that will only be available during GT’s Living Foods 25th anniversary year.