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Home » Topics » New Packages Stories

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Johnnie Walker Black to Be Packaged in Paper-Based Bottle

Johnnie Walker Black to Be Packaged in Paper-Based Bottle

July 22, 2020

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, created the first 100% plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.


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Spices Dash to Store Shelves in New Package Design

Spices Dash to Store Shelves in New Package Design

July 14, 2020
America's best-known salt-free flavoring brand revamped with a modernized name and look, transforming Mrs. Dash into a lively Dash.
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Planters Mascot Mr. Peanut Redesigned as Baby Nut

Planters Mascot Mr. Peanut Redesigned as Baby Nut

July 2, 2020

Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging.


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Kellogg's Introduces Limited Edition MASHUPS Cereal

Kellogg's Introduces Limited Edition MASHUPS Cereal

June 25, 2020

For the first time ever, dynamic duo Tony the Tiger® and Toucan Sam® is teaming up to give breakfast lovers the best of both cereal worlds with new Kellogg 's® MASHUPS Cereal.


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Jägermeister Launches 'Save the Night' Limited Edition Bottle

Jägermeister Launches 'Save the Night' Limited Edition Bottle

June 24, 2020

For the first time in the brand’s history, Jägermeister is changing the front label of the iconic liqueur across the world. 


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New Dog Treat Line Packaged in Resealable Stand-Up Pouch

New Dog Treat Line Packaged in Resealable Stand-Up Pouches

June 9, 2020
Honey I’m Home! is a range of dog treats that, in just 16 months, has transformed the by-products of India’s village buffalo farmers into a range that has taken the pet food market by storm.
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Healist Advanced Naturals CBD Range Balances Science and Nature

Healist Advanced Naturals CBD Range Balances Science and Nature

June 1, 2020

Wellness startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand strategy that marries science and nature by Robot Food.


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Budweiser Commemorates Memorial Day with Limited Edition Design

Budweiser Commemorates Memorial Day with Limited Edition Design

May 21, 2020

Budweiser unveils the new, patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.


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Our Daily Wine Now Available in Eco-Friendly 1.5-Liter Box

Our Daily Wine Now Available in Eco-Friendly 1.5-Liter Box

May 18, 2020

Our Daily Wines, the #1 USDA certified organic wine in the U.S., has released Our Daily Cabernet Sauvignon in a convenient, eco-friendly 1.5-liter bag-in-box package. On shelves this month, the new offering joins the Our Daily Red Blend, already available in the box.


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Packaging Design for Guacamole Moves from Photography to Illustration

Packaging Design for Guacamole Moves from Photography to Illustration

May 12, 2020

Wisconsin-based Good Foods switches to illustration from photography for newly rebranded packaging for its guacamole line, noting it is more reflective of the fresh, natural product.


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Innovation Spotlight: Frito-Lay Compostable Snack Packaging at Coachella Music Festival

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

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Panel Discussion: The Future of Recycling for Flexible Packaging

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.

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