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Home » Topics » New Packages Stories

New Packages Stories
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Direct-to-Consumer Laundry Brand Refreshes Packaging

Direct-to-Consumer Laundry Brand Refreshes Packaging

December 21, 2020
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Dropps, a direct-to-consumer challenger brand, is now marked by the introduction of an updated brand identity that emphasizes powerful cleaning from nature. 


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TIDL Hemp Topical Spray for Athlete Recovery

TIDL Hemp Topical Spray for Athlete Recovery

December 16, 2020
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Clever Creative branding agency created the packaging for TIDL, a collection of cryo-formulated and plant-derived hemp topical spray supplements that provide natural recovery for competitors.


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Nutella® Releases Limited-Edition DIY Holiday Breakfast Kit

Nutella® Releases Limited-Edition DIY Holiday Breakfast Kit

December 3, 2020
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The company is releasing the limited-edition DIY Holiday Breakfast Kit to help inspire new family traditions while supporting No Kid Hungry, a national campaign to end childhood hunger. 


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El Pollo Loco Moves Toward New Modern Packaging Design

El Pollo Loco Moves Toward New Modern Packaging Design

November 24, 2020
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El Pollo Loco is bringing the design-forward vision to life at every touchpoint of the customer experience, from packaging to in-store merchandising and gift cards. The focus on design is consistent with the company’s ongoing commitment to match its high-quality food and service.
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Finnish Water Brand Novelle Adds 3D Design to Bottles

Finnish Water Brand Novelle Adds 3D Design to Bottles

November 19, 2020
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Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.


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Festive Shrink Sleeve for the Holidays Adorns Gin Bottle

Festive Shrink Sleeve for the Holidays Adorns Gin Bottle

November 12, 2020
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Berkshire Labels has designed a new festive shrink sleeve for a brand-new gin called Snow Globe for Gravity Drinks, a London based producer, importer and distributor of premium spirits products from around the world.


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New Silly Juice Pushes Ahead with Wider Distribution

New Silly Juice Pushes Ahead with Wider Distribution

November 4, 2020
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Following tremendous reception for Silly Juice’s direct-to-consumer website launch in August, the brand sold out within four hours of its release. Now the brand has in-store retail distribution with multiple grocery stores in Southern California and Washington and Oregon. 


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CBD- and THC-Infused Mellow Ice Cream Offers a Therapeutic Sweet Treat

CBD- and THC-Infused Mellow Ice Cream Offers a Therapeutic Sweet Treat

October 29, 2020
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Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip, 


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HEINZ Gets Creative for Halloween with Blood Ketchup

HEINZ Gets Creative for Halloween with Blood Ketchup

October 26, 2020
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From ketchup-dipped fries as vampire fangs to hot dog “fingers” dripping in ketchup, fans have used HEINZ Ketchup to add deliciously convincing blood to their Halloween celebrations. Now, ahead of what is sure to be a different kind of Halloween celebration, the brand is debuting HEINZ Tomato Blood Ketchup to contribute to the spooky fun.


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PBR Launches Cannabis-Infused Seltzer

PBR Launches Cannabis-Infused Seltzer

October 19, 2020
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The famed Blue Ribbon will now adorn the can of a delicious non-alcoholic THC infused seltzer. Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name. 


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