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Home » Topics » New Packages Stories

New Packages Stories
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New Packaging for Paleo and Gluten-Free Baked Goods

New Packaging for Paleo and Gluten-Free Baked Goods

March 16, 2020
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Base Culture is launching all-new, refreshed packaging this spring, but will also reduce the sugar in their popular Almond Butter Brownies and Cashew Butter Blondies by 40% to 15 grams. 


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Big Excitement for Skittles Launch

Big Excitement for Skittles Launch

March 11, 2020
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Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.


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Global Redesign Focuses on Authentically Inspired Snacks

Global Redesign Focuses on Authentically Inspired Snacks

March 6, 2020
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Off the Eaten Path is targeted to women ages 40-50, who take on new experiences with honesty, enthusiasm and authenticity. It was a collaboration between internal Pepsico Design team at Frito Lay and creative agency, Chase Design Group. 


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Premium Alcoholic Freezer Bar, SLIQ Spirited Ice, Launches

Premium Alcoholic Freezer Bar, SLIQ Spirited Ice, Launches

February 28, 2020
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Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar that could revolutionize mixology on ice.


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Premium Italian Liqueur Relaunches with Brand Redesign

Premium Italian Liqueur Relaunches with Brand Redesign

February 26, 2020
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Opal Nera, a sambuca-based dark liqueur, was created by Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected. 


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New Orleans Chip Brand Design Reflects City

New Orleans Chip Brand Design Reflects City

February 24, 2020
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Born in the spirit of New Orleans and voodoo healer Marie Laveau, Zapp’s® Evil Eye™ potato chips peer into your soul with the reverie of a mysterious, intense stare. 


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Ben & Jerry's Adds to Non-Dairy Desserts with Sunflower Butter-Based Ice Cream

Ben & Jerry's Adds to Non-Dairy Desserts with Sunflower Butter-Based Ice Cream

February 20, 2020
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The next thing for Ben & Jerry's is offering even more non-dairy flavors and a new base mix with sunflower butter. 


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PBR Beer Has a New Family Member

PBR Beer Has a New Family Member

February 19, 2020
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Pabst Brewing Company, best known for its Pabst Blue Ribbon (PBR) beer, is launching a new IPA. The Seabird beer is exclusive to the Midwestern U.S. region. 


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Bazooka Candy Rolls Out Push Pop Gummy Roll

Bazooka Candy Rolls Out Push Pop Gummy Roll

February 7, 2020
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Bazooka Candy Brands, a division of The Topps Company Inc., adds to its powerhouse portfolio with new Push Pop® Gummy Roll, a delicious gummy candy in a novel and fun-to-use dispenser.


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New Generation of Beauty Shows in Packaging Design

New Generation of Beauty Shows in Packaging Design

February 5, 2020
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Singer Rihanna's Fenty Beauty is coming out with new Snap Shadows mix-and-match eyeshadow palettes for spring.


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