New Packages Stories

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A loud and raucous crowd in a football stadium can disrupt and confuse a visiting team as effectively as if the home team had a 12th man on the field.

For 100 years, America has celebrated life's moments with the Morton Salt Girl – from birthdays and holidays to the everyday. This year, Morton Salt is inviting America to celebrate her.

Food company, Danone launched its own yogurt product line for men in Bulgaria in summer 2013. The successful concept is currently being expanded to other markets.

In an effort to reduce waste, Nonni’s has removed the plastic tray from 85% of its Biscotti grocery cartons.

John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States.

Healthy Ones Deli is embracing the New Year and the opportunity it brings to refresh and rejuvenate.

Ice River Springs is launching an innovative new 15 litre bottle for water coolers. The bottle is made of 100% recycled plastic and is green.

SweetLeaf Stevia Sweetener, the top-selling natural stevia sweetener, moves into stores this January with SweetLeaf Sweet Drops water enhancers. Made with organic stevia extract and plant-based flavors, with zero calories, zero carbs, the water enhancers come in 1.5-ounce “droplet” bottles, in four flavors.

Tim Smith’s Climax Moonshine is now legit. As one of the stars of Discovery Channel show, “Moonshiners,” Smith has been making his illegal moonshine in the backwoods of Virginia.

International branding and design agency Bluemarlin has crafted a vibrant new 2D/3Dpackaging design for Saffola’s line of oat-based breakfast cereals. The 26-SKU range, which includes plain oats, savory oats and muesli, hits shelves this month in India.