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Home » Topics » New Packages

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Craft brewery joins can packaging trend

Big Wood Brewery Launches four premium craft beers in Rexam cans
August 16, 2013
Big Wood Brewery, a bold new player on the craft beer scene gaining notoriety for its distinctive brews, has launched four of its award-winning craft beers in cans. Jack Savage, Morning Wood, Bark Bite and Bad Axe are available now in Rexam 16 oz. cans.
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Coffee brand updates package design

Eight O'Clock® Coffee reveals fresh new look, contemporary varieties
August 14, 2013
Eight O'Clock Coffee is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O'Clock Coffee will be taking to the coffee aisle with a fresh new look this season.
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Classic cola launches new brand

Coca-Cola "Life" brand launches in Argentina
August 13, 2013
Our definition of sweet changes over time, but our appetite for sweet endures. Recently launched in Argentina to a spectacular reception, new Coca-Cola Life® offers an all-natural, low-calorie cola beverage to those who crave something better.
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Artisan cookies relaunch in artistic package design

Little Big Brands creates idea packaging for Salt of the Earth Bakery
August 8, 2013
Salt of the Earth Bakery is relaunching their artisan baked goods in fresh new structure and design worthy of these supremely delicious treats. The Bakery turned to branding partner Little Big Brands to lead the effort.
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3D package kickstarts new honey badger BBQ sauce

Designers conquer molding & filling challenges to create dramatic animal-shaped bottle
August 7, 2013
They dubbed their invention Honey Badger BBQ Sauce – inspired by a popular YouTube parody of a National Geographic program on the African honey badger – and decided to bring the product to market in a 3D package shaped like its rough-and-tough animal namesake.
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Beverage brand wedges into new single-serve packaging for kids

Vita Coco Kids debuts with branding, packaging, point-of-sale, website and promotional materials created by Moxie TM
August 6, 2013
The children’s beverage aisle is saturated with artificial, sugary drinks packaged to sell with bright colors and clumsy graphics. Vita Coco, the best-selling coconut water brand in the U.S., is looking to change that trend with the launch of a line extension, Vita Coco Kids. The brand tapped Moxie TM Inc., the New York-based brand design and development firm, who saw this as an opportunity to bring a completely different energy and style into the category.
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New granola line identifies trends and consumer needs in marketplace

New England Natural Bakers launches "Organic Select" line
August 1, 2013
New England Natural Bakers is excited to announce the launch of their new “Organic Select” line; three new granola products that are all Organic, non-GMO project verified and unique flavor profiles. The granolas come in resealable pouches
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Guacamole brand debuts easy open packaging solution

Wholly Guacamole responds to customer demand with new easy-open packaging
July 31, 2013
Wholly Guacamole®, is excited to announce a new peel and serve tray package. The 8-ounce and 16-ounce trays will replace the current 7-ounce and 14-ounce squeeze bag containers, allowing consumers to incorporate more of their favorite Wholly Guacamole products into meals.
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Wine brand debuts with packaging innovation

Myx Fusions embraces single-serve packaging trend for party-goers
July 29, 2013
The introduction of Myx Fusions brings an innovative new taste, look and style to the beverage marketplace. The fruit-infused, single serve moscato wine beverage boasts a partnership with superstar Nicki Minaj, chic packaging, a convenient single size and a delicious flavor based on the fastest-growing wine varietal in the U.S. It is more than something new and different: Myx is poised to change the way young women and men enjoy their wine.
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On-the-go snack pack provides teens with sustaining real energy

Hormel Foods energizes the protein-based snack category with the launch of Hormel REV Wraps
July 25, 2013
According to the global polling firm Penn Schoen Berland, for the 90% of teens who reach for a snack once a day and the 73% eating more than one snack per day, Hormel Foods introduces Hormel® REV® wraps; a protein-rich snack providing sustained, real energy to keep them fueled longer. Adding to the Hormel Foods portfolio of convenient and quality products, Hormel REV wraps are made with real meat and cheese and contain 15 grams of protein or more, making them a smart alternative to empty calorie snacks.
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