New Packages

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Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging.

Big Red Inc., makers of America’s original and #1 selling red soda, Big Red, is proud to announce the rollout of the rebranded HYDRIVE Energy Water. With only 30 calories per bottle, HYDRIVE Energy Water offers the boost of an energy drink with the refreshing and light taste of enhanced water.

Campbell Soup Company and Green Mountain Coffee Roasters, Inc. announce an agreement that will bring together Campbell’s, the number one soup brand in the United States, and Keurig®, the number one coffee brewer brand in the United States by dollar sales.

Eat eggs in the office at lunchtime and the chances are you won’t be too popular. The Original Egg Company, a new niche brand under the Stonegate family, last month launched the Snack Egg – a single portion shelled hard-boiled egg convenient for people who want to eat ‘on the go’ - with Waitrose the first to put it on their shelves.

Molson Canadian recognized an opportunity to enter the cider category with a differentiated product and approach that leveraged its strength as a beer brand.

Clip Creative, a London and Nottingham based creative agency, has unveiled its newly designed packaging for America’s largest crab meat company Blue Star Foods. Headquartered in Miami, Florida Blue Star Foods is an international company that produces premium crab meat in production facilities all over the world.

To bring their AQUA brand into that premium market, Danone worked with Brandimage to create “Reflections,” a premium representation of the AQUA franchise.

Just in time for Halloween, General Mills Big G Monsters Cereals are returning to store shelves for a limited time — and cereal fans are already poised and ready to stock up.

After eight years of producing wines under different labels, Oregon-based winery, Union Wine Company, unveiled a more unified branding that represents their mission: to make quality everyday wine with Oregon character, and the least amount of pomp and fuss.

Hirzel Canning Co. & Farms, the family-owned and operated company who produces the Dei Fratelli brand, announces the addition of Dei Fratelli Truly Tomatoes to its extensive line of tomato products. The three product varieties include: Petite Cut Tomatoes in a Light Puree; Finely Chopped Tomatoes in a Light Puree with Onion, Carrot and Celery; and Rustic Cut Tomatoes in a Light Puree