Campbell Soup Company and
"Campbell's Fresh-Brewed Soup(TM)" will offer consumers the taste and experience of "Campbell's" soups in a convenient snack that can be prepared at the touch of a button in Keurig) brewers.
Snacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day.Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for ultra convenient options. Campbell’s Fresh-Brewed Soup was designed to meet that consumer need.
“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said
“Campbell’s is an iconic brand that shares our focus on harnessing innovation to delight consumers – making them an ideal partner as we take this first step beyond beverages for the
Campbell’s Fresh-Brewed Soup uses proprietary
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014. They also expect Campbell’s Fresh-Brewed Soup will be offered in the same aisles and retail sections of stores where Keurig Brewed® K-Cup® pack varieties are sold.