Molson Canadian recognized an opportunity to enter the cider category with a differentiated product and approach that leveraged its strength as a beer brand.
Spring Design Partners’ (www.springdesignpartners.com) design solution visually communicates the intersection of masculinity and bold flavor at the heart of Molson Canadian Cider. Molson Canadian beer equities reinforce the masculine personality, while bold type, deep, rich colors, and textured illustrations come together in a simple, clean layout that conveys confidence and cues flavor.
“Cider represents an exciting breakthrough for the Molson Canadian trademark, our first extension outside of the beer category for this iconic brand. We are thrilled to have arrived at a compelling bundle with the Spring Design Partners team through a process that weaved together consumer insight and packaging research, tremendous design skills and new packaging opportunities including a clear glass bottle,” says Madeline Burch, marketing manager, Molson Brand, Molson Coors Canada