Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.

Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.

Wine has found its niche in the aluminum can — and with it, refreshing flavors and packaging design. Winesellers Ltd., a family owned, global importer and marketer of fine wines, just launched Santa Julia Organic Rosé, Organic Chardonnay & Tintillo Malbec Red Blend in 375 ml cans.

BRANDPackaging announced the winners of its 2018 Design Gallery People's Choice awards. The awards recognize the industry's best packaging designs based on how effectively the packaging uses graphics and structure to tell a brand's story.

The goal of the packaging was to help SVEDKA vodka stand out from the crowd during Halloween sales.