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Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.
Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.
Wine has found its niche in the aluminum can — and with it, refreshing flavors and packaging design. Winesellers Ltd., a family owned, global importer and marketer of fine wines, just launched Santa Julia Organic Rosé, Organic Chardonnay & Tintillo Malbec Red Blend in 375 ml cans.
BRANDPackaging announced the winners of its 2018 Design Gallery People's Choice awards. The awards recognize the industry's best packaging designs based on how effectively the packaging uses graphics and structure to tell a brand's story.
Summer is prime time for limited edition, seasonal beverages. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
Packaging innovations are helping to drive growth in the beverage market, according to the “Beverage Packaging and Innovation Trends” report published by PMMI, The Association for Packaging and Processing Technologies.
Shelves and shelves of similar bottles makes it especially difficult to brand a spirit like vodka, where the liquid product looks exactly the same as the one next to it on the shelf. To really stand out, the differentiator often is the package—both bottle and label.