Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended to flex, evolve and welcome new expressions.
As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.
Esprit is a range of fruit-flavored RTDs, reinventing familiar flavors with an unconventional twist and making them multi-faceted and exciting. Distell recently entered into a partnership with MCC to re-launch Esprit in South Africa with a conversion from paper to pressure sensitive labels.
Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.