Personalization is a growing packaging trend which shouldn't be missed by emerging brands. Here are three ways you can get much closer to your consumer and build trust.
Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.
Target is launching household brand Everspring for items like laundry detergent, dish soap and paper towels. It’s the company's biggest push to offer sustainable products under one of its private labels.
Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary, valuable tool that delivers significant results when executed at the right time. Implementing a smarter packaging mock-up solution means getting the right mock-up and value for every phase of the new product development process.
The award-winning extruded tube for Hydrotex’s Echo Red Armor Lubricant was offset printed in two colors, and a lube nozzle head style was added to enhance usability.
Piab introduces the first-generation heavy-duty adjustable bag grippers in 25 & 50kg [55 & 110 lb] payloads for palletizing plastic, woven cloth or paper bags.
The Flexible Packaging Association (FPA) illustrates why brand owners need to more effectively communicate the environmental benefits of flexible packaging to consumers.
Growing desire to reduce the depletion of natural resources, non-renewable energy sources and rainforests is pushing manufacturers toward more environmentally friendly packaging solutions.
U.S. consumers think about cleaning more than what's for dinner, reveals a survey by Viva Brand. The act of cleaning also consumes their daily thoughts and overall happiness.
In February, the packaging world collectively turned its head toward the announcement of LOOP, a revolutionary and potentially disruptive paradigm shift in the way major brands provide high-quality packaging while simultaneously putting recycling and waste reduction front and center.
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