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From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.

The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”

The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.

Crown Royal is a Canadian blended whisky created from 50 whiskies, each produced in individual warehouses located on the company’s 360-acre site situated along Lake Winnipeg in Gimli, Manitoba, Canada. Crown Royal Distillery has been crafting Canadian whiskies for 80 years.

Today, machinery construction OEMs are facing special challenges: Rapid format changes, versatility, security, flexibility and availability are becoming increasingly important in today’s packaging industry.

Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.

Keef Brands, a developer, producer and distributor of cannabis-infused beverages, edibles, concentrates and more, has debuted a rebranded image,. The contemporary new look is currently being introduced on the company’s signature beverage lines in Colorado and California, and will be on their full product portfolio by early 2020. 

The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.

The decision to upgrade your packaging line can benefit your operation in many ways: increased production, reduced labor and insurance costs, less liability, improved product handling and protection during transport.

Allied Electronics & Automation has signed a distribution agreement with Warner Linear, manufacturer of electromechanical actuators and actuator controls.