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convenient, ready-to-eat, heat-and-serve format
Market Trends

Ready-to-Heat Dishes: The New Regular Food

Consumers are moving toward vegan options, and with the new choices available, it’s no wonder.
Kristen Kazarian
June 12, 2020
With the rise in plant-based diets and healthy foods, companies are starting to focus on providing foods that make consumers physically feel good. And Upton’s Naturals dishes, alone or added as a meal, are just what consumers have been craving in variety.
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Brand Packaging: Rebranding

The Story Behind the Packaging: Midol

The iconic pain reliever gets a packaging overhaul, new branding message and 100% digital campaign to resonate with a new generation.
Kristin Joker
June 12, 2020
Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.
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TwinCAT automation software
Automation

Augment Big Data Strategy with Advanced Analytics

Substantial computing power make the case to analyze machine performance directly on controllers, before the cloud.
Daymon Thompson
June 11, 2020
The debate between cloud and edge computing strategies remains a point of contention for many controls engineers in the packaging industry. Using advanced analytics algorithms, companies can sift through this mass of information, or Big Data, to identify areas for improvement.
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The Morpheus vertical form, fill & seal machine from Matrix
Machinery

Communication Is Key to Successful Form, Fill & Seal Projects

Understand your application and communicate expectations of the equipment and the partnership you want.
Alex Diaz
June 11, 2020
Due diligence goes a long way toward ensuring a proper match between your new form fill seal equipment and your production and sales goals. This was my own firsthand experience for many years while I was on the purchasing side, specifying packaging equipment for a global food manufacturer.
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Brand Packaging: COVID-19 Case Study

Pivoting to the Future

In today’s unprecedented times, it is crucial that brands have the tools to transform not only successfully but quickly.
Christine Wu
June 11, 2020
Innovation is the antidote to overcoming seemingly impossible challenges. Smart leaders will study how some companies have adapted during the current COVID-19 crisis to learn how to implement useful marketing tools in order to quickly pivot their business to overcome any future disruptions.
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