iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements.
Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.
New wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani.
Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.
One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.
The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.