Brand Packaging

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A recent Nielsen study in the U.K. reveals how a good packaging design remains a successful way to impact consumers’ decision making and, ultimately, product purchasing behavior. Remembering this is key when your marketing investment is pulled in different directions by new technologies and by social media increasingly vying for consumers’ time and money.

The Plasticity Forum Returns to the U.S. – Designing for Plastics & the Circular Economy returns. With growing focus on plastic pollution and the challenges it presents, the Forum brings together motivated, like-minded experts from across the plastics spectrum to discuss the opportunities that can result as solutions are introduced.

Monadnock Paper Mills Inc. has released the fourth edition of its renowned instructional how-to guide for creating more sustainable print materials. The publication, A Field Guide: Eco-Friendly, Efficient and Effective Print, objectively details sourcing and design options that impact sustainability.

The new Lidloc paperboard cup design concept is based upon an extension to a standard cup structure that folds and locks into an integrated lid. This design removes the need for a separate plastic lid and will re-invent how paperboard cups are produced, consumed and recycled.

Plastic packaging producer Dairypack Tubs joined forces with Constantia's Verstraete IML for the development of the new Dairymaid ice-cream packaging, wins two awards.

Ciao Bella, maker of premium gelato and sorbetto, announces a packaging overhaul aiming to evolve the brand to be more on trend, competitive and "approachable."

Across nearly all companies, insights teams are struggling with reduced budgets, smaller staff and, most importantly and consistently, the pressures of tighter timelines.

Soaper Duper, a new clean-and-green bath and body range has launched with environmentally friendly packaging by B&B studio in the U.K.

Learn about Sun Chemical’s SunVetro™ family of organic screen inks and how to print bright, strong brand colors with SunMatch™ base colors to simulate Pantone® shades at Deco ’17. 

The competition will recognize cosmetic trend setters in packaging and formulation in the cosmetics industry.