Jennifer Welbel

The pet gear brand uses a redesign to reposition itself in the marketplace.

The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.

The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.

The renowned whiskey brand unifies its portfolio with a flourish.

Category innovation is on tap (once again) for this growing home and personal care company.