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Home » Authors » Kristin Joker

Kristin Joker

Kristin Joker is a former editor in chief for Packaging Strategies and Flexible Packaging.
Articles

ARTICLES

Sloat Design Group

Insights & Advice from Sloat Design Group

Kristin Joker
April 20, 2018

Creating and revitalizing health-conscious brands comes naturally for Carrie Dufour, founder and creative director of Sloat Design Group.


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Sloat Design Group

Behind the Scenes with Sloat Design Group

Kristin Joker
April 20, 2018

Organic Living Superfoods creates delicious snacks using the highest quality ingredients with exceptional nutritional value. The Boston-based company had previously generated a local following but knew that rebranding and repackaging was essential for brand awareness and growth beyond their current distribution.


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Seed Phytonutrients

First-Ever Shower-Safe Paper Bottle Causes a Splash

Kristin Joker
April 18, 2018

L'Oreal-funded Seed Phytonutrients says it’s the first brand to launch a shower-proof, water-resistant paper bottle made from 100 percent recycled post-consumer paper.


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farmacy

Farm-to-Face Botanical Skincare Line with Honey Generates Buzz

Kristin Joker
April 16, 2018

When avid gardener Mark Veeder spotted a plant that looked like Echinacea, but with green flowers, he sent it to a few horticultural labs.


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An Iconic Brand with an Epic Packaging Problem

An Iconic Brand with an Epic Packaging Problem

Kristin Joker
April 12, 2018

After making an aggressive promise in 2008 that 100 percent of its cups would be reusable or recyclable by 2015, Starbucks, still nowhere close to hitting that number, has officially admitted it needs help. Your help. And it's willing to pay.


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fat and moon

Natural Deodorant That Doesn't Stink

Kristin Joker
April 12, 2018

Small batch label Fat and the Moon gained a cult followed after the release of its namesake Deodorant Cream and Sensitive Pit Cream.


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High-Impact Vodka Label Tells a Unique Story

High-Impact Vodka Label Tells a Unique Story

The story of a small batch vodka developed by a big-name actor and the mountain of challenges that were solved by creating a custom label.
Kristin Joker
March 29, 2018

Born and Bred vodka is the result of actor Channing Tatum's quest to find the smoothest, best-tasting vodka made in America. That quest led him on a vodka taste-testing trip to the Grand Teton Distillery in Driggs, Idaho.


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Can Naked Packaging Clean up the Environment?

Can Naked Packaging Clean up the Environment?

Kristin Joker
March 28, 2018

The average person uses nine personal care products each day. Chances are one of the nine products is body wash. In fact, it’s estimated that 232.46 million Americans used body wash in 2017.


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A Private Label's Brand Redesign Takes Mainstree to the Masses

A Private Label's Brand Redesign Takes Mainstream to the Masses

Kristin Joker
March 26, 2018

Today, Smart & Final's flagship private label brand makes up 75 percent of its private label sales. The line spans more than 2,500 SKUs and represents more than 23 percent of Smart & Final's total sales.


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Generic brands 80s

The Transformation of Private Brands from Dreadful to Successful

Kristin Joker
March 14, 2018

Last month I shared a story about the first brand whose packaging I couldn’t resist and then asked you to do the same. Your responses were both entertaining and insightful.


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View All Articles by Kristin Joker
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    Packaging Trends Shaping 2026: Where Trust Is Won

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