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Fall cleanup and winter prep time is here, and that means getting lawn mowers, leaf blowers and trimmers winterized, and snow blowers, vehicles and home exteriors ready to brave the cold.
Household packaging is going green, that's true, but there are more trends that are emerging. Special effects printing and new ways to package home fragrance are just a few trends...
Household products have come a long way in the last few years – from stand-up and flat-bottom pouches to bigger, brighter labels and innovative closures. The unfortunate truth is that we must keep innovating the packaging to come out on top.
Due in part to intense competition, aggressive retail promotion and consumers seeking value, it is up to the package design – and the labeling – to lift sales in the household packaging market by differentiating brands and delivering value.
Consumers want to live well, live affordable, live consciously and live innovatively. Household products are answering those demands with entirely unique solutions to traditional products and packaging.