Kellogg is offering U.K. customers the chance to create a personalized 'back to school' cereal box. Shoppers collect codes from three promotional packs and then upload a photo and personalized message to a website

Personalization is a growing packaging trend which shouldn't be missed by emerging brands. Here are three ways you can get much closer to your consumer and build trust.

Personalization is so much more than a name game; it is a broad term brands use when leveraging customer information to provide a customized experience.

The distinction between mass-market and luxury products is becoming blurred, prompting luxury brands to turn to innovative technologies and strategies to attract customers to their high-end goods. According to a Smithers Pira report, the global luxury packaging market is expected to increase by an annual average of 1.3 percent to 2022.

The boom of the small independent brewing industry in the UK shows no sign of slowing.

As a relatively new technology, digital print has only recently started to seep into the packaging market. But in a short space of time, this new capability has gained immense popularity as those in the packing industry realize its potential for providing seamless and personalized advertising. 

Nosco has launched a new brand named Sonder, a conglomerate of three companies to offer personalization/customization programs.

With the right product packaging, businesses can stimulate engagement with their brand and increase customer satisfaction, while reducing costs

Now and in the future of the snack food industry and packaging trends, we’ve seen a significant shift in not only the greater market share and consumer demand, but the way that snacking is viewed from both consumer and provider perspectives.

A  new market report from PMMI, The Association for Packaging and Processing Technologies, predicts 5.5% annual growth for the global personal care packaging market through 2019.