The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”

Modern thermal printers can produce color labels and flexible packaging — without ink, toner or ribbons. 

Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.

Sun Chemical has helped transform the printing industry by leading the way as the first to develop UV inks, water-based inks, pigmented flexo inks and flexo inks for polyethylene films. Sun Chemical was also the first to create the four-color wet process inks system in 1906, now commonly known as CMYK printing.

To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal temperature sensitive inks by Crown.