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In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
The 9750 features advanced R&D supported by proven industrial processes and methods and is engineered on the basis of Markem-Imaje’s Intelli’Design concept.
Sustainability is more than a trend; it’s a call to action, and one that consumers across the globe are becoming more involved in, pushing brands to set goals that help reduce climate change by 2030.
Sun Chemical and its parent company, DIC Corporation, have entered into an agreement to acquire 100% of the shares of Sensient Imaging Technologies and certain other assets related to the production of inks.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.