Plantwise introduces new product line backed by science and with purposeful ingredients.

With 300-mgs of ashwagandha, the company claims it's only protein bar that supports both physical and mental wellness. 

New brand identity draws on impressive history, borrowing from rich back catalogue of iconography.

 Introducing More Convenient & Sustainable Salad Kits

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging. 

When current owner/CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.