Company expects to avoid its use of new plastic by nearly 80 million pounds in 2024 – the equivalent of nearly 2 billion bottles.

The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.

This follows a recent move from Capri-Sun to bring sales and distribution in-house after a long-term relationship with Coca-Cola Europacific Partners (CCEP).

The “Morro marque” will indicate where high-performing, sustainable, plant-based materials have been used to make products in a way that is good for the planet. 

New bottle is for flagship brands Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda.

This month on Packaging Past, a monthly video series from Packaging Strategies, Editor-in-Chief Kristin Joker visits booth #157 at the Knightsbridge Antique Mall in Livonia, Mich., to continue her soft drink talk with Gene Manwaring.

After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family.