As part of its efforts, Mars has invested hundreds of millions of dollars when it comes to reducing its packaging and making it compatible with current and future regulations.
Designed to meet the surging consumer demand for clean, accessible, on-the-go nutrition, a range of new poultry-based meat snacks will be hitting shelves at Target.
The refreshed packaging marks a major milestone, the first update in over 20 years for the category leader, arriving alongside bold flavor innovation and a continued commitment to protein-forward snacking.
Having rolled out nationwide in May 2026, the updated design brings a modern, vibrant expression to NEWTONS packaging while continuing to spotlight the fig cookie bar that generations of fans know and love.
Engineered for grab-and-go snacks, deli assortments, and seasonal offerings, the TSSB4CD features advanced anti-migration technology that prevents ingredients from mixing.
SealAcross is an attractive and intuitive easy open, tamper evident and resealable feature applied in the cross direction of the packaging film, providing a full width opening.
Snack brands are rethinking packaging on a multitude of fronts. While convenience and performance are still among the top priorities for snack food providers, brands are now looking to improve their packaging in other areas like sustainability and design.
Increased production of EVOH barrier films will allow the company to scale a variety of solutions, including its Pregis Renew™ Series sustainable portfolio.
