This strategic move reinforces the brand’s role as a pioneer in the rapidly growing cold-pressed juice category, while strengthening its connection to health-conscious consumers who value simplicity and are seeking simple nourishment from nature in a world full of dull, overprocessed options.
The smart packaging campaign, featuring Schweppes International’s exotic fruit drinks brand Banga, utilizes a web app based connected experience accessed via QR codes.
KAYCO has launched Wonder Melon, a beverage made from 100% organic cold-pressed juice with no added sugar, artificial ingredients,or artificial coloring.