Source Wurx has been tasked with reducing the cost of graphics and navigating a chaotic supply chain landscape.

The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.

Using the Eco-Kraft library in PantoneLIVE, brands and converters can set achievable expectations for producing color on recycled corrugated board used in food, ecommerce and other packaging applications.

The innovative digital proofing solution will enable canmakers, designers and brand owners to dispense with physical aluminum wet proofs and to significantly reduce the length of the packaging design process from weeks to just days.