This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
Using the Eco-Kraft library in PantoneLIVE, brands and converters can set achievable expectations for producing color on recycled corrugated board used in food, ecommerce and other packaging applications.
The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
The innovative digital proofing solution will enable canmakers, designers and brand owners to dispense with physical aluminum wet proofs and to significantly reduce the length of the packaging design process from weeks to just days.