Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.
Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.
Broken Golden Arches, unconnected Audi rings, spaced-out Coca-Cola typography, brands with missing on-pack personalities and more are showing the public that yes, we are ALL in this together. See who's joined the charge.