branding trends - Page 1 | Packaging Strategies

Brand Packaging

Touchstone Pistachio Company Upgrades Packaging with Little Big Brands

Having long been a private label, Touchstone enlisted the help of Little Big Brands when they became their own brand

Bobby Douglas

April 20, 2023

Brand Packaging

When Packaging Signals Change

June 8, 2022

Packaging is helping U.S. period care and wellness brand Cora launch a new identity that coincides with an evolving narrative around period care.

Brand Packaing: ROI vs Awareness

ROI vs Awareness

Amelia Neate answers influencer marketing’s billion dollar question.

March 22, 2021

With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.

Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.

Kristen Kazarian

March 17, 2021

The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.

Brand Packaging: Brand (Re)New

Country Archer Updates Recipe and Branding of Beef Jerky Portfolio

Kristin Joker

May 11, 2020

Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions.

Brand Packaging: Packaging Design

Redesigning the Packaging Playbook

Making your brand stand out on a shelf full of copycats.

David Lemley

April 12, 2020

Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.

Brands Changing Logos to Signify Social Distancing

Brands Redesign Logos to Signify Social Distancing

March 30, 2020

Broken Golden Arches, unconnected Audi rings, spaced-out Coca-Cola typography, brands with missing on-pack personalities and more are showing the public that yes, we are ALL in this together. See who's joined the charge.

Items Tagged with 'branding trends'

ARTICLES

Touchstone Pistachio Company Upgrades Packaging with Little Big Brands

When Packaging Signals Change

ROI vs Awareness

The Book of British Luxury Packaging

Country Archer Updates Recipe and Branding of Beef Jerky Portfolio

Redesigning the Packaging Playbook

Brands Redesign Logos to Signify Social Distancing

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