Packaging Strategies

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2020 January

The January 2020 Packaging Strategies offers a culmination of  tips and best practices in “Best Practices for Packaging Line Optimization,” and the 2020 Packaging Design Forecast, along with articles on fiber laser marking, HMIs with a more human touch, rigid plastic sustainability and more!

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Best Practices for Packaging Line Optimization
Spotlight Feature

Best Practices for Packaging Line Optimization

Experts share tips and ideas on taking your packaging line to the next level.
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Kristen Kazarian
January 10, 2020
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Optimizing a packaging line is a journey. And there are many variables to consider in the quest. If one machine or component isn’t working, it can wreak havoc on your entire line — with labor costs, downtime and of course finding the root of the issue.


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Feature Articles

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Retro-futurism Packaging design
Brand Packaging: Packaging Design Trends

5 Packaging Design Trends That Will Dominate 2020

Pamela Webber
January 16, 2020
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Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.


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food packaging
Brand Packaging: Food Packaging Design

10 Ways to Maximize Food Sales with Packaging

The essentials to delivering coding, marking and labeling made easy.
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Jenn David Connolly
January 17, 2020
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Having partnered with specialty food brands for nearly two decades, I've learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online.


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Video jet fiber laser on can
Machinery

CPG Manufacturers Turn to Fiber Laser Marking Systems

Advancements in laser marking technology make an enticing option on the packaging line.
Brock Young
January 16, 2020
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For years, fiber lasers have been a mainstay in the electronics, automotive and aerospace markets with their ability to produce alphanumeric text on the surfaces of hard plastic and metal parts. Now, fiber lasers are gaining a foothold in consumer packaged goods (CPG) manufacturing.


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The Role Sustainability Plays in Rigid Plastics
Materials

The Role Sustainability Plays in Rigid Plastics

With its lightweight, recyclability and ability to form post-consumer resin, rigid plastic packaging offers many benefits.
Robert Flores
January 16, 2020
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The industry has experienced a lot of buzz, and even confusion, when it comes to packaging and sustainability in recent years. Schools of thought differ on the best materials to use, what happens at package end-of-life and even rigid packaging versus flexible packaging.


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