Packaging Strategies

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2020 February

In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.

Cover Story

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Feature Articles

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The Future of Cannabis Packaging
Brand Packaging: Cannabis

The Future of Cannabis Packaging

Evelio-mattos
Evelio Mattos
February 14, 2020
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To find out what’s in store for cannabis packaging by 2025, I delved into the subject with a group of packaging experts. Why 2025 you ask? It’s the year many brands such as Nestlé, Aldi and even Pepsi are targeting for their packaging to be 100% recyclable or reusable, so it’ll be a milestone year for packaging.


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Westrock’s merchandising displays
Materials

Challenger Brands: Bridging Ecommerce and Retail

Many challenger brands are beginning to expand into brick-and-mortar retail — and retailers are welcoming them.
Leon Nicholas
February 14, 2020
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Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.


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OEE machine performance

OEE and Beyond: The Case for a Multi-Metric Approach

Overall equipment effectiveness is one tool in an overall suite of metrics that will allow a comprehensive view of a manufacturing operation.
Graham Immerman
February 14, 2020
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Modern manufacturing environments produce an enormous amount of data. And as systems and platforms develop to monitor and manage this volume of information, many companies are left wondering what kind of software best suits their need for both measurement and analytics.


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A Tale of Two Social Media Influencers Who Built Disruptor Brands
Brand Packaging: Social Media Influencers

Beauty Packaging & Booze Packaging

A Tale of Two Social Media Influencers Who Built Disruptor Brands
Kristin Joker
February 14, 2020
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Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.


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Batch retorts are sterilization vessels
Machinery

Batch Versus Continuous and Aseptic Sterilization

Key information on what to expect from the time the sterilization system is ordered to full production.
Jeff Arthur
February 14, 2020
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Understanding the typical pros and cons of batch versus continuous and aseptic sterilization of low-acid shelf-stable food and beverage products helps organizations make an informed purchasing decision.


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Columns

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Short’s Brewery
Market Trends

Pure Michigan, Bottled & Canned

A local brewery reveals the secret to its success: variety, community involvement and fun.
Kristen-kazarian-headshot
Kristen Kazarian
February 14, 2020
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Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.


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Packaging Strategies Editor's Note Main Image
Editor’s Note

For What It’s Worth

Kristen-kazarian-headshot
Kristen Kazarian
February 14, 2020
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I don’t know about you, but with a big family and friends gathering over the holidays, the question “What do you do, again?” comes up. I answer, and the inquiry ends, as people don’t quite understand the role of packaging.


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