Packaging Strategies

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2019 October

The October issue of Packaging Strategies centers around packaging design, as well as features cartoning, cobots, cleanable equipment advantages, aseptic packaging, household packaging trends and more!

Cover Story

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Wicked Weed Brewing
Spotlight Feature

The Art & Science of Packaging Design

How to use packaging design to address the evolving needs of today’s consumers.
Kristen-kazarian-headshot
Kristen Kazarian
October 15, 2019
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When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?


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Feature Articles

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Product Photography That Drives Online Sales
Brand Packaging: E-Commerce Photography

Product Photography That Drives Online Sales

One way to make sure an e-commerce website is equipped for the job of nurturing B2B buyers is to invest in 360-degree photography.
Becky Donner
October 17, 2019
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More than ever before, we have the ability to create experiences for our customers that not only solve their immediate problems but also leave them feeling delighted by the process.


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Cleanable Packaging Equipment
Automation

7 Tips for Choosing Cleanable Packaging Equipment

Machines incorporating sanitary design can improve the bottom line by lowering the risk of product recall and improving productivity.
Steve Bain
October 15, 2019
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Sanitary design and cleanability offer opportunities for improving the bottom line. Complying with Current Good Manufacturing Practices (cGMPs) for equipment and utensils lowers the risk of expensive product recalls and the consequent damage to brand reputation.


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Triangle Package Machinery’s Flex 1 Cartoner
Machinery

6 Factors to Consider When Designing a Cartoning Line

To find the solution that best meets your needs, ask the right questions.
Kim Magon-Haller
October 15, 2019
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So, you’ve been assigned the task of selecting a new cartoner for your bag-in-box packaging line. Where to start? There are many cartoner models available on the market, and an even larger range of options and prices. To find the solution that best meets your company’s needs, make sure to ask the right questions. 


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Rebuilding Your Brand
Brand Packaging: Rebranding

5-Step Guide to Rebuilding Your Brand

An easy-to-follow guide to a successful brand relaunch.
Laura Harker
October 15, 2019
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If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.


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VJ Remote Service
Automation

Remote Service Keeps Productivity in Line

Accelerate production line recovery, while reducing lost time and money, with remote monitoring.
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Fred Susi
October 17, 2019
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When any element on a production line fails, the entire production line probably goes down, at considerable loss of time and profit. The first thought of the maintenance engineer is, “How soon can I get it back up?” The pain begins when the line goes down and ends when the line recovers full production.


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Columns

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Packaging Strategies Editor's Note Main Image
Editor’s Note

20/20 Vision

Kristen-kazarian-headshot
Kristen Kazarian
October 17, 2019
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Packaging trends are already coming out for 2020. It makes sense, since they stem from the previous year’s designs, shifts in consumer demand and what the market is working on in the corporate realm.


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A New Chapter for Household Packaging
Market Trends

A New Chapter for Household Packaging

In the age of e-commerce, it is a new supply chain requiring new thought.
Julie Saltzman
October 17, 2019
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It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.


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