Packaging Strategies

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2019 December

The December issue of Packaging Strategies comes with the Resource Guide. In addition, features on private label innovations, branded packaging in ecommerce, the unicorn craze, palletizing/depalletizing solutions, servo drive systems for packaging, digitalization in labeling, sustainable inks and much more!

Cover Story

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Sam’s Club private label brand Member’s Mark
Cover Story

The Path to Private Label Innovation

Private brand retailers put brand ahead of product for innovation, merchandising strategy and category understanding.
Kristen-kazarian-headshot
Kristen Kazarian
December 9, 2019
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I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.


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Feature Articles

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Why Branded Packaging in Ecommerce Matters
Brand Packaging: eCommerce

Why Branded Packaging in Ecommerce Matters

Is your current approach tailored for your brand, or is it fairly generic? Will it excite customers, or be quickly discarded or ignored?
Beth Owens
December 12, 2019
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The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.


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