The December issue of Packaging Strategies comes with the Resource Guide. In addition, features on private label innovations, branded packaging in ecommerce, the unicorn craze, palletizing/depalletizing solutions, servo drive systems for packaging, digitalization in labeling, sustainable inks and much more!
I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.
The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.
From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.
The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
Today, machinery construction OEMs are facing special challenges: Rapid format changes, versatility, security, flexibility and availability are becoming increasingly important in today’s packaging industry.
The decision to upgrade your packaging line can benefit your operation in many ways: increased production, reduced labor and insurance costs, less liability, improved product handling and protection during transport.
Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
Crown Royal is a Canadian blended whisky created from 50 whiskies, each produced in individual warehouses located on the company’s 360-acre site situated along Lake Winnipeg in Gimli, Manitoba, Canada. Crown Royal Distillery has been crafting Canadian whiskies for 80 years.
How long has it been since you were on a road trip — a FUN road trip? Not for work or with the family but a solo adventure with no real timeline and no worries? It’s been a long time for me too.
Industry experts foresee continue growth in the flexible packaging industry, fueled by two developments: increasing consumer demands for convenient packages, and an industry push for sustainable, shelf-ready product designs, according to the Flexible Packaging Market Assessment produced by PMMI, The Association for Packaging and Processing Technologies.
While we wait for the FDA to compile and review the responses to its request for comments on Fixed Quantity Unit of Use Blisters Packaging, Docket No. FDA-2019-N-1845 in response to the SUPPORT Act of 2018, we want to take the safer packaging of opioids conversation a bit further.