Amid this uncertainty, consumers are practicing new approaches to various aspects of their lives, including how they conduct visits with loved ones or how they clock in for work. In particular, COVID-19 has prompted a major shift in how people shop.
New solutions continue to be developed by multiple Task Forces and Solutions. Currently, available OpX Leadership Network solutions and best practices are divided into three streams and nine specific topics (as shown in July’s column).
Masks are changing the way Americans use makeup, with an interest in bold eye makeup prompting a rise in sales of products like eye shadow. Lipstick, however, has been particularly hard hit during the pandemic and could indicate the demise of "the lipstick index."
Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.
Along with the health threats of COVID-19 came a host of unpleasant impacts to daily life, such as shortages. Retailers were unable to keep up with the demand for staples like toilet paper, paper towels, etc..
Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.
Good packaging is always in demand but even more so during the pandemic, as more foodservice providers offer takeout and delivery. Acquiring adequate supplies at a reasonable price is challenging, reports Restaurant Hospitality.
Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.
In this issue of Packaging Strategies, we share an article about a popular men’s wellness brand, finding an ecommerce partner for growth and control of your products, PACK EXPO Show coverage, a chocolate factory that found the right system for its bars, a Q&A with two companies on sanitary equipment and making the switch to aluminum.