A milk beverage endorsed by Cleveland Cavaliers star Shaquille O’Neal features packaging that can interact with a webcam. Consumers who hold a “marker code” on bottles of Muscle Milk up to their webcams will see live virtual videos of O’Neal... more...



A milk beverage endorsed by Cleveland Cavaliers star Shaquille O’Neal features packaging that can interact with a webcam. Muscle Milk Protein Nutrition Shake from CytoSport, Benicia, Calif., bears a label with an image of O’Neal emerging from a pool of the product. Consumers who hold a “marker code” on the bottle up to their webcams will see live virtual videos of O’Neal in conjunction with Cleveland landmarks like the Rock and Roll Hall of Fame and Key Tower. The 14-ounce bottle is due to be unveiled soon in six Ohio markets, at retailers including Speedway, Walgreens and Giant Eagle.