Deadbolt wine pours onto the scene
Bottle features bold, tattoo- inspired logo
Pernod Ricard Wine Brands had a vision of a bold red blend that breaks away from convention and goes its own way without apology or hesitation. To develop the story for this brand they enlisted Landor Associates to create its packaging. Using the core business goal, and building on the positioning, Landor executed the naming, package design, POS design, wearables, and participated in the brand development, brand story for Deadbolt, creating a unique new brand that would grab attention in a crowded category.
The label itself is a deep matte black background with a striking high gloss, foil-stamped logo.