Ready-to-snack olives debut in single-serve cup
New Pearls® Olives to Go! shake up olive category
Musco Family Olive Co., the leading branded retail supplier of table olives in America, is proud to introduce a trailblazing new product in the olive category. Pearls® Olives to Go!™ are no-mess, easy-to-open, single-serving cups filled with California-grown, large pitted black ripe olives. This consumer-friendly, breakthrough packaging will transform shopper attitudes toward olives, turning them from an occasional condiment into a lunchbox and snacking essential.
A great choice for ‘a tasty wholesome snack’™, each package of PearlsOlives to Go!contains four 1.2 ounce cups (similar to fruit snack cups but without the liquid mess). An individual olive cup holds ten large olives –one for each finger. Containing just 40 calories, the cups are ideally portion-controlled for kids and adults and are always fresh, delicious and snack-ready.
This breakthrough snack package is perfect for lunch boxes, gym bags, desk drawers and on the road. PearlsOlives to Go! will be on grocers’ shelves in the olives section this August – just in time for summer picnic and back-to-school promotions. The suggested retail price is $2.99-$3.49/4-1.2 ounce cups. These healthful, portable snacks with a convenient E-Z peel lid received 100% positive consumer feedback in test markets and focus groups. They are gluten-free, dairy-free, sugar free, cholesterol free, GMO-free, and vegan.
“This is a no-mess snack solution in very consumer-friendly packaging,” says Felix Musco, CEO of Musco Family Olive Co., which makes Pearls Olives to Go! “We believe these snack packs will add significant incremental volume to the category because it creates a new way for consumers to use olives on a regular basis.” In market testing, Pearls® Olives to Go! showed a purchase frequency 3 1/2 times higher than canned olives.
The California black ripe olive is America’s most popular olive. With only four calories per olive, these classic black ripe olives seasoned with a pinch of sea salt are a flavorful snack choice and a great source of monounsaturated fat, which has been repeatedly demonstrated in studies to lower bad (LDL) cholesterol.
To coincide with the national debut of PearlsOlives to Go!in August, Pearls® will run a photo contest called “Fun at Your Fingertips”, where consumers will have a chance to win an iPad and a year's worth of PearlsOlives to Go! The photo contest will run at all stores where the cups are available, as well as on Facebook.