MaterialsCans & bottlesRigid Containers

Spice blends savor new brand identity and packaging

Smith Design creates new brand identity, packaging for Mrs. Dash table blends

Mrs Dash
October 2, 2014

Smith Design (smithdesign.com) has redesigned a new packaging design for Mrs. Dash Table Blends.

To elevate a new segment in condiments and to reach consumers looking for bold, gourmet, salt-free offerings, a new structure plus graphic approach was employed for a dynamic re-staging of Mrs. Dash Table Blends. Crystal clear jars with vibrant wraparound graphics feature appetizing flavor imagery, backed by each colorful spice blend.

 Silver lids are functional and easy to use, yet also suggest an authentic spice grinder, evocative of the fresher flavors found inside. Four variants are distinguished by color to tempt any palette.  

KEYWORDS: package design packaging design packaging redesign

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