SATO (, a leader in barcode printing, labeling, and RFID solutions, today announced the launch of SATO Online Services (SOS)TM, a global service that utilizes the Internet of Things to provide 24x7 connectivity and worldwide customer support. The new service scheduled to launch in 2015 will ensure the stable performance of SATO’s cloud connected printers, and deliver business success to customers deploying SATO solutions.

SOS takes full advantage of the Internet of Things, a rapidly emerging product and service model that integrates devices with the Internet. Utilizing IoT technologies, SATO provides users with a virtual customer engineer and delivers real time monitoring of individual printers 24 hours a day. By pinpointing potential issues in advance, the necessary maintenance can be carried out quickly, ensuring smooth operations and maximum efficiency for customers. SATO Online Services will be deployed globally, offering tailored support anytime, anywhere. 

For its new service, SATO leveraged Salesforce, the Customer Success Platform and world’s number one CRM company.

“SATO is transforming how it connects with its customers,” says Mike Rosenbaum, EVP, Salesforce Platform. “SOS is about servicing customers in real-time, from anywhere. It’s about being ‘always on.’ SATO is setting the standard for how service will be delivered in its industry.”

“Today’s business environment requires both speed and agility,” says Kaz Matsuyama, President and CEO of SATO Holdings. “To improve responsiveness, globalize our support structure and better understand customer needs, we looked to the cloud. Adopting IoT technology helps us to maximize value for customers and brings us one step closer to our goal of becoming the leader in the Auto-ID solutions industry worldwide.” 
*Conversion is based on an average exchange rate of 1 US Dollar = 100.16 Japanese Yen.