AJ Adhesives wins 2015 MDM Market Mover Award
AJ Adhesives, Inc. (ajadhesives.com), has been awarded the Modern Distribution Management (MDM) 2015 Market Movers award. AJ’s Insanely Happy Customers philosophy and company promise is what set them apart for this prestegious award.
On May 21st, 2015 Andy Schwartz, AJ President & CEO, and Nichole Fischer, Marketing & Branding Director and IHC Manager, did an interview with MDM for the article publication.
Insanely Happy Customers™ is AJ’s company brand promise. Starting back in 2012 when Andy rallied his team together to discuss company goals they came to
one definite conclusion, they needed happy customers, but that wouldn’t be good enough. To stand above the rest they needed INSANELY happy customers and that’s how the brand began.
To ensure that customers are Insanely Happy AJ instituted a one questions survey system for continuous customer feedback. Also needing a IHC platform a customer centered website was created as an extension of AJ’s company website. This new website was a place customers and potential customers could go to find out more about the IHC philosophy, read testimonials, get tips and read articles intended to assist customers with their needs. There is also a page to learn more about their customer service rep and read their bios.