A new study by Avery Dennison examines the shelf impact that craft beer labels have on consumer’s buying decisions. To gain insight, products were positioned in a simulated retail store environment. Consumers eyes were drawn to gloss film labels first, wood veneer labels second, and metalized film labels third. According to one craft beer customer, “The label catches my eye… so I’m more inclined to buy the product.” Take a look at other results from the study, illustrated in the infographic below: