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Snack Food Packaging

Rold Gold Holiday Dipped Pretzels return to celebrate the holiday season

November 16, 2015

The holidays are upon us, bringing parties, potlucks, and gatherings galore. 'Tis the season for celebrating with family and friends, but no fête is complete without sweet and savory snacks. The Rold Gold brand, one of the flagship brands from PepsiCo's Frito-Lay division, is here to help you steal the scene at all your parties this season with the return of limited-edition Rold Gold Holiday Dipped Pretzels.

Whether you're hosting your annual holiday bash or looking for the perfect way to thank your host or hostess, the fan-favorite snack is sure to be a crowd pleaser. With four unique flavors - Classic Dipped Tiny Twists, Dark Dipped Bavarian Twists, Peppermint Dipped Snowflakes and White Dipped Honey Braided - Rold Gold Holiday Dipped Pretzels will satisfy every flavor craving and discerning palate.

The Rold Gold brand has even dressed for the occasion with redesigned festive packaging, making it the perfect treat to bring along to all your holiday occasions. Forget about gift wrap, Rold Gold Holiday Dipped Pretzels' new look makes this snack a gift that looks (almost) as good as it tastes. 

"During the busiest time of the year, finding something unique to bring as a party snack or gift can be a struggle," says Ryan Matiyow, senior director of marketing, Frito-Lay. "Rold Gold Holiday Dipped Pretzels will surprise and delight the party with one flavor-filled bag." 

The fun doesn't have to stop with snacks. Up the holiday spirit at your celebration with Break Happy TV's 2014 hit "Holiday Extravaganza!" and other original content from Rold Gold on YouTube. 

Available in select retail stores nationwide, Rold Gold Holiday Dipped Pretzels can be found in Classic Dipped Tiny Twists, Dark Dipped Bavarian Twists, Peppermint Dipped Snowflakes and White Dipped Honey Braided flavors in 7 and 7.5 oz. bags for a suggested retail price of $3.29.
 

KEYWORDS: bags package design PepsiCo pouches Rold Gold snack food industry snack food packaging

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