Texas Brewer Creates Packaging to Celebrate Texas Independence Day
Lone Star Brewing Co. has introduced Lone Star “Come and Take It” Independence Day cans in Texas. The commemorative packing celebrates Texas Independence Day, March 2nd, with a special salute to the courage of a rebellious group of Texas settlers who fought a detachment of Mexican army soldiers near Gonzales on October 2, 1835, during the Texas Revolution.
“Lone Star Beer is The National Beer of Texas and we are always true to our roots,” said Elkin Vasco, Lone Star Beer brand manager. “Whether we’re participating in local events, welcoming out-of-towners or helping out our neighbors, everything we do shows our pride in being a true Texas beer. We can’t think of a better way to continue this tradition than by celebrating Texas Independence Day with the iconic Come and Take it slogan on our cans.”
The slogan refers to the motto adopted by Texian settlers at the Battle of Gonzales, considered to be the first battle of the Texas Revolution. In 1831, when Texas was still a Mexican territory, Mexican authorities gave the settlers at Gonzales a small cannon to protect against frequent Comanche raids. Over the next four years, the political situation with Mexico deteriorated, leading Texas settlers to revolt in 1835. As the unrest spread, Colonel Domingo de Ugartechea, the commander of the Mexican Army in Texas, requested the cannon’s return. The settlers refused, and Ugartechea sent 100 men to retrieve it.
Within two days, some 140 Texians gathered at Gonzales, all determined not to give up the cannon. As the battle drew near, two young ladies from Gonzales hastily prepared a flag bearing an image of a cannon and the words Come and Take It. In the early hours of October 2nd, the settlers attacked the Mexican camp, raising the flag as they charged. After only a few hours of fighting, the Mexican soldiers withdrew.
During the first quarter 2018, Lone Star is celebrating Texas Independence Day by producing more than 10 million Come and Take It cans in 12-oz. 16-oz. and 24-oz. formats. Lone Star Brewing Co. will be out and about promoting Texas Independence Day throughout the month.