SOBE adds two new bold flavors to drink line

SOBE creates two new flavors to celebrate its birthday

SOBE – a brand featuring unique and refreshing elixir and tea beverages and known for its bold and adventurous spirit – turns 21 this year and launches the #SOBENotSorry campaign. As part of the campaign, it added two new flavors to its lineup of bold concoctions: Midnight Mojito (blackberry mojito) – blackberry flavor twirled with the taste of refreshing mint – and En Fuego (Spicy Limeade) – refreshing lime flavor paired with a little bit of heat.

Both Midnight Mojito and En Fuego flavors feature less calories and sugar per serving, and are sweetened with real sugar and stevia. Midnight Mojito and En Fuego have also been released with their own original drink recipes to help with the celebrations.

The #SOBENotSorry campaign culminated with a 21st birthday celebration that took place at the SLS Vegas Hotel and Casino over Labor Day Weekend.

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.