Honoring the historic decanters originally used in the mid-1990s, Old Fitzgerald Bottled-in-Bond series by Heaven Hill Distillery of Bardstown, Ky., was just released in a new ornate decanter package bound to delight history buffs and whiskey aficionados. The bottlings will be released each spring and fall for the next five years.
Heaven Hill engaged the services of Saxco International LLC (saxco.com) of Horsham, Penn., for the package design. “Our role was to help recreate the look and feel of the Old Fitzgerald diamond decanter reminiscent of the 1950’s era when the brand was bottled in attractive artistic decanters of all shapes and sizes,” explains Jason Craig, regional sales manager for Saxco International. Craig worked closely with the Heaven Hill Distillery new product design team in creating a package which is commensurate with the premium spirit’s special class, authenticity and quality within in its American Whiskey portfolio.
Saxco International sourced and supplied a new, high quality 750ml private mold decanter with a long neck, sloping indented shoulders and thick bottom from a reliable overseas supplier in its vast global resource network. Saxco also supplied the glass top, natural cork assembly closure for the decanter.
The label features a key image, commemorating an important element in original labels and the brand’s slogan since the 1940s: “Your key to hospitality.” Kentucky’s state seal and a prominent brand banner replicate a pre-Prohibition label. Spring editions will be decorated with a green label and fall editions with black. The age will change with each edition, indicated on the label. The labels and tamper evident seal were completed by JR Cole.
“For 82 years Heaven Hill Distillery has nurtured and produced historic brands of quality and heritage,” said Heaven Hill Distillery Master Distiller Denny Potter. “It is an honor to join a famous line of distillers behind the Old Fitzgerald name and continue to uphold the tradition of the brand through its bottled-in-bond designation, which dates back to the early 1900s.”