Ethnic dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by Carter Wong (carterwongdesign.com). Available in lemon, raspberry and natural, the Kefir range is a fermented probiotic milk drink with live cultures that aid digestion and gut health.
The updated identity of ‘Nomadic’ captures the brand’s commitment to traveling the world in discovery of new taste and flavor profiles, and shaped the wider look and feel, including a logo of a young boy leading a cow.
This latest brand extension builds on the strength of the Nomadic brand, showcasing the depth of flavor and health benefits within each bottle of Kefir. The Kefir bottles are encircled in a bright blue label to stand out on shelf, while giving a nod to the color coding of the dairy sector.
Working alongside illustrator Daniel Long, Carter Wong helped produce illustrations of the Caucasus Mountains – where Kefir is said to originate from – that run along the base of the label, celebrating the product's authenticity, with the core flavor ingredients radiating from behind like the sun. The fine silver foil block lines also help to create a glow on front of pack, visually reinforcing the product’s core benefit of health from the inside out.
A strong bold logomark was crafted for the 'Kefir' word, with typographic niceties to certain characters, giving it an authentic eastern European feel.
"The popularity of fermented drinks including Kefir and Kombucha has risen dramatically in recent years as more consumers discover the health benefits of these fermented functional products. As a result, new products are coming to market all the time and each new brand is having to work even harder to capture consumers’ attention," said Sarah Turner, managing director at Carter Wong.