Thornton's Budgens supermarket became one of the world's first to introduce plastic-free zones for food, beverage, meat/fish, produce and more.

The store, located in Camden's Belsize Park in London, has assembled an offering of more than 1,700 plastic-free products, including fresh produce from meat and fish to bread, cheese, vegetables and fruit, as well as a range of packaged food and drink products.

The zones showcase revolutionary materials set to transform how we package wet goods like meat and fish — plastic-free materials including beechwood nets, pulp, paper, metal, glass, cellulose and cartonboard. Signage and shelf talkers tell shoppers about the packaging to help them make plastic-free choices.  

The zones also feature iconic plastic-free branding created by London design studio Made Thought (  

“The issue of plastic is one that can no longer be ignored so we’ve chosen to be the first mainstream supermarket in the UK to introduce Plastic Free Zones. This means our customers will be able to do a comprehensive shop without the need to use any plastic packaging,” said Andrew Thornton, Thornton’s Budgens founder.