The latest collaboration from multi award-winning start-up Garçon is with fast-growing online wine retailer and crowdfunding group for small, talented winemakers, Naked Wines. The new customer acquisition initiative is giving selected Naked Wines’ subscribers the opportunity to gift a friend with a Garçon Wines flat wine bottle filled with a smooth and sumptuous medal-winning wine.

This Cabernet Sauvignon — a Carménère blend from one of Chile’s most iconic winemakers — is specially selected by Naked Wines, labeled with the company’s branding and delivered hassle-free through the mail in a bespoke postal box. With Garçon's mailbox-friendly bottles, Naked Wines can offer its customers a new way to send gifts and introduce their friends to Naked with a bottle direct to their door.

“As the U.K.’s most successful wine club in the last decade and with this success having been fuelled by business model innovation, Naked Wines makes for the ideal partner with whom to further grow the adoption of our innovative Garçon Wines bottles in the U.K.," said Santiago Navarro, Garçon Wines CEO & co-founder. 

Naked Wines’ online business launched in 2008 and is now part of the U.K.’s largest specialist wine retailer Majestic Wine.